Thursday, February 22, 2007

220.....221.....Whatever It Takes......

A client recently mentioned that I speak "movie quote" to make a point.....and this "Mr. Mom" soundbite is one of my favorites.

Now, it can work 2 different ways.

In the positive, it speaks to the most cherished quality a brand, person, company, or product can possess.........a "whatever it takes" commitment to do the right thing to be the best.

On the other hand, I seem to notice more and more these days that "whatever it takes" is being translated into a "tell them whatever they want to hear" rant or a "do whatever I can" tactic to just get "whatever the f*@# I want".

But, I think people are ultimately smart and Option 1 is the only way to go.

Or as our prez says, "Fool me once, shame on — shame on you. Fool me — you can't get fooled again."

Yeah. 220....221...whatever it takes.