Thursday, June 10, 2010

I Get It

On every level - A fresh [re]start. A new consumer shopping mentality vs entitlement purchasing / branding. A sense of 'Male vs Female' consumerism.

The story around and thinking behind Jil Sander's hook-up with Uniqlo speaks to
much more than just fashion.
The messages relate to - Personal profession. Product / Service branding, marketing, selling in today's world and the marketplace ahead.