PDCA Programs For 'Access And Opportunity' To Reach High-Worth Customers
In this case, with AUTOMOTIVE OEM's [the manufacturers]. Built around their Motorsport Marketing AND extending into the general marketing they do, too.
But, before you run from this discourse based on your perceptions of auto racing sponsorship, please know this. PDCA does it all very differently, very effectively.
- We use the ‘theme’ of motorsport to build B2B Sales, Team Spirit, Motivation, Loyalty, and Team / Customer Retention.
- We activate via Sales-driven EVENTS and MEDIA [Social] away from the track [eg; the days / weeks between races], not just at the races.
- Activation themed around the CARS and EXPERIENCES
- Creating, for each partner, ACCESS and OPPORTUNITIES
- Via Deliverables that INCREASE SALES and LOYALTY
- Marketing is a REVENUE-generator, not an Expense
- CUSTOMER EXPERIENCE is key to Sales
- CUSTOMER ENGAGEMENT is key to Loyalty / Retention
- DIGITAL / SOCIAL MEDIA is a key point of customer contact
- EXPERIENTIALS are a key part of brand engagement
- B2B SALES STRATEGIES to drive ROI even further
Contact via -
- 212 396 9303 ofc / 917 656 0274 cell