PDCA Programs For 'Access And Opportunity' To Reach Active Customers

Attention CEO's and CMO's! You Sales Officers, too.

Isn't it all about accessing active engaged consumers, creating a great brand experience, and motivating sales?

Well, PDCA builds corporate partnerships that do just that.

In this case, with AUTOMOTIVE OEM's [the manufacturers]. Built around their Motorsport Marketing AND their Retail Marketing, too.

Now, before you run from this discourse based on your perceptions of auto racing sponsorship, please know this. PDCA does it all very differently, very effectively.

• We use the ‘theme’ of motorsport to build B2B / B2C Sales, Team Spirit, Motivation, Loyalty, Team / Customer Retention, and Real Results.

WE use the core values of motorsport to align with the Sales and Marketing you need to do for your Brand, anyway.

• We activate via Sales-driven EVENTS [Brand Experiences] and MEDIA [Social] away from the track [eg; the days / weeks between races], not just at the races.

PARTNERSHIP OBJECTIVES -

• Activation built for SALES / MARKETING of YOUR BRAND
• Creating ACCESS / OPPORTUNITIES to customers you want
• Via Deliverables that INCREASE SALES and LOYALTY

Structured with the priorities of CORPORATE MARKETING -

• Marketing is a REVENUE-generator, not an Expense
• CUSTOMER EXPERIENCE is key to Sales
• CUSTOMER ENGAGEMENT is key to Loyalty / Retention
• DIGITAL / SOCIAL MEDIA is a key point of customer contact
• EXPERIENTIALS are a key part of brand engagement

Plus, PDCA builds every partnership with -

• B2B / B2C SALES STRATEGIES to drive ROI even further

Just ask our most recent clients - Hertz and Porsche how it all works.

• $$ Millions in new Sales, 75% increased Loyalty, 63% increased Sales, $$ Tens of Millions in annual Exposure, all with Double-Digit ROI. 

For all PDCA clients, to date - 

• Over $420MM in New Business
• Over $540MM in Marketing Value

Now is the time to plan.
Now is the time to ask PDCA what we can do for you.
Thanks for thinking about making the call to PDCA.

Contact via -

• leo-parente@pdcamarketing.com 
• 212 396 9303 ofc / 917 656 0274 cell

MY Fifteen Minutes....

OMG, someone gave me an open microphone!

....and then they did it again!

But, jokes on you Mr. Warhol. When I do the time-code math on both episodes, I'm already into 'bonus zone' with my 26 minutes, 50 seconds......

And that ain't even counting my camera time as a 8-year-old, tap dancing on Boston TV's "Star of the Day" talent show in the 19.....60's! PS- I wasn't the star that day...........or any other.

BTW- The Garage 419 team makes it easy. They laugh at my jokes and think I actually know something [Thanks Matt / Gene / JF / and the rest......]. So, make sure to check out their other episodes.

UPDATE - Got a recurring gig here. Think we are up to 6 or 7 appearances! Just Google Video me [Sorry to admit I DO....] and chuckle / cringe at the screen. Most recent show.

Is Scion Selling Cars or a Lifestyle?

I am a "CarGuy" by heritage, so things automotive get my attention.

.........And Scion's success has me wondering.

Is it the cars? Or is it the lifestyle brand connection they created with their audience?

I got into the auto industry years ago, not because of the engineering [although, if you know me you know I like the technology of going fast] but, because of the marketing.

I remember how families had bonds to brands.......How the first Mustang clicked..........How VW ads worked with their audience........How racing really used to sell cars! Everyone seemed to have a opinion about cars and an affection for their favorite. How did the industry get that done, I wondered? I needed to know and I wanted to be a part of it.

So, in 1977, I signed up......and went to work for Ford.

Last year, I had the chance to reconnect with some old car friends at the NY Auto Show media days and Scion was a "topic du jour".

Competition still looks at Scion as an anomaly......eg- It's not the "real" auto industry. .....Trends come and go. .....Industry hits are notoriously cyclical. .....And buyers are fickle, so this is the 'flavor of the month'.

.......And I personally don't think the first edition Scion cars are all that profound [I do, however, like the new t2B concept.......seen above].

But, I see how Scion has authentically connected with its young target audience with lifestyle relevance and respect. ........And I think that goes a long way towards why buyers are rewarding Scion with car sales.

.........So, then the marketer in me says, "You know, if Scion means authentic hip and cool, then there could be Scion fashion, food, coffee shops, phones, music, movie, sports, podcasts, broadcasts.........."

Without diluting the brand.

I think Scion built itself a brand with strong "lifestyle attributes". They just happen to sell cars with the customer affinity they created.......they could probably sell anything to their loyal following right about now.

What do you think? Did Scion build a Lifestyle Brand or a Car Company?

..........And why can't so many others seem to build either!?