Saturday, September 06, 2014

NOT Your Typical Racing Sponsorship Pitch

PDCA Inc. seeks Corporate Partners / Sponsors for its 2016 to 2018 Motorsport Marketing programs [US or Global or both].
The distinctive benefits of OUR program include -
1. AUTOMOTIVE MANUFACTURER [OEM] PARTNERSHIP - Motorsport Marketing, but also Beyond the Race Track via the OEM's other Media, Marketing, Retailing initiatives.
2. LIFESTYLE EXPERIENCE PAVILION - Mobile Pop-up Experiences for Product Displays / Demos, Guest Hosting, Customer Events, Audience Interaction, Branding.
3. SOCIAL MEDIA / VIDEO PROGRAMMING - Branded Digital and Broadcast Content to extend the Sponsorship message into Media.
4. B2B / B2C CO-MARKETING COUNCIL - Collaboration with our other sponsors [eg; HERTZ, etc.] to create additional Sales and Marketing Opportunities.
5. YOUTH MARKETING PROGRAMS - Young Racer Scholarship and Young Adult Motivation Programs / PR Activation.
Motorsport Marketing is the most misunderstood sponsorship on the planet. We hear so many misperceptions and histories of bad execution. 

So, PDCA takes a different high-effect approach that has worked for its clients since 1997 -
  • Validation of a Relevant Fit to your Brand Image, Product Attributes, Audience.
  • Complete integration to YOUR Sales / Marketing objectives [vs racing's].
  • Focus on BizDev / Sales, Client / Customer Relationship-Building / Loyalty.
  • Emphasis on Lifestyle Experiences, Experiential Events, Social Media / Marketing.
  • B2B and B2C Sales Deliverables - To strengthen and build ROI.
  • Real ROI projections and Results-driven accountability.
  • Creative Activation, beyond typical thinking.
  • Sales / Marketing BEYOND the racetrack to maximize opportunities / results.
$2MM[ish] gets it all.
  • A smaller $ commitment still gets a strong list of benefits and ROI of 5 to 1 or greater!
Annual budgets are being planned. Your interest OR help with introductions, referrals, decisions would be appreciated [Intros / referrals will be rewarded].

Obviously, details and documents are available for meetings / discussion / customization.
Thank you, in advance, for your consideration.
Contact via -