Saturday, January 03, 2009

Kuruma Banare


In Japan, young people's interest is shifting from cars to communication tools like computers, mobile phones, ipods, and creativity 'expressions' like video making, blog posting, and networking home pages.

Sounds like America, me.

So, the auto industry issues may require deeper thinking than just more Zero Financing, recasting SUV's as CUV's, and freshened retro Muscle Cars.

But, then again, it's always been about personalization and understanding / delivering on consumer needs / expectations / desires. It's a 'Mad Men' thing that starts @ The Product.