Monday, December 15, 2014

Motorsports Marketing, The PDCA Way

It's time for Brands to plan ahead - To evaluate your Marketing Plans. And, for the next seasons, PDCA wants you to look at Auto Racing Sponsorship. 

But, NOT the way you think you know Motorsport Marketing. 

Ours is NOT your typical 'Joyce Julius Exposure #'s' / 'Meet the Driver' sponsorship pitch.  Anything but.

Our programs are driven by B2B / B2C Results, Integration with Auto OEM Lifestyle Marketing beyond Motorsport, Big Social Media / Experiential Marketing and more.

* To create real sales opportunities and client relationship-building / loyalty increases.
* On-Line, In-Market, In-Store, Across-all-Social Media, plus At-Track.
Using the theme of 'Cars / Racing' for Customer Interaction, Calls-to-Action, Lead Generation, Sales.

Motorsport Marketing is the most misunderstood sponsorship on the planet, thanks to incorrect perceptions and........previous program promises vs reality.
SO, please look at our approach.

Then, give me your #1 reason to NOT do a racing sponsorship / marketing program…… AND PDCA will show the off-setting reasons TO DO motorsport marketing.  
Heck, give me ALL your reasons. PDCA likes the challenge.
So, may we talk about 2016-18 before you finalize your plans / budgets? Thanks.